ELITE MARK
“What if NERF made a writing instrument?” ELITE MARK is a branding project that shows the utilization of NERF’s brand language in an atypical form. If NERF were to ever make a writing instrument, I imagine it to be just like this: colorful, customizable and most importantly, fun!
Duration: 4 weeks
Brief
Design and fabricate a writing instrument using the brand language of any preexisting brand of your choosing granted they do not typically make writing instruments.
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SO...
What does a NERF writing instrument look like?
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Brand Breakdown
1. Multi logo placement
2. Storage
3. Geometric shapes/patterns
4. Bright orange color highlights
functional parts and branding
5. Chamfered edges
Understanding the signature elements of a NERF toy
Destroy
I took apart an ELITE line blaster to get a better understanding of its components and how it was designed
*I noticed a lot of tiny screws were used to hold the blaster together, something I decided not to use for my product as an added challenge*
Ideation
Taking my new found understanding of NERF as a brand and a product, I ideated through different versions of a writing instrument. Ultimately I landed on a marker, as I found it best combined the playful identity of NERF as well as the utility of a writing instrument
Tactical
Rail
I utilized the preexisiting tactical rail technology and familiar user interaction, re applying it in a way that makes the new product (marker) stackable, and allows for multi coloring.
end cap
ink stick
housing unit
front cap
outer shell
